DMSJ provides brand owners a solution to protect your brand reputation and profits, by ensuring your customers purchase an original product, rather than a counterfeit and rewards them through loyalty points.
Counterfeit products are a huge threat to brand owners. Risks vary by product sector and local market conditions, it’s a growing problem that brand owners are finding increasingly affects brand reputation customer loyalty and profits.
Law enforcement is almost always ineffective at prevention of products being counterfeited. Detection of fakes usually becomes the unofficial responsibility of the brand owners. Law enforcement is typically only involved in the prosecution of counterfeiters.
As product authentication solutions and technologies evolve, so does the knowledge and the effort made by the product counterfeiters. Every known product validation or authentication mechanism has been copied or cracked, and applied to counterfeit products, making it more difficult for consumers to determine authenticity.
Our goal is to create a solution that cannot be cracked, copied, replicated or faked.
DMSJ loyalty points system engages your customer to authenticate their products.
The Technical Framework
The home screen displays a scan tag button to allow users to scan an NFC tag on the product they have purchased.
By scanning a product, the app will check the authentication of the product, and provide the customer with a clear result on the authenticity of the product.
The customer is also presented with detailed information on the product, revealing the origin of the product, the points of contact during its journey and the physical locations it has travelled to arrive in your customers hand.
Once the product has been sold, the customer can log in and collect points as a reward for authenticating it. This can be controlled on a product-by-product basis by the brand owners.
Once the customer has earned enough points, those points can be converted into coupon codes to be used on partner stores.